FILMING, DIRECTING, EDITING, ON SET PRODUCTION, CAMPAIGN STRATEGY ON STORYTELLING
HELS DE JANEIRO
RIO gives Hels swimwear a ride
CAMPAIGN FILM FROM THE IN-BETWEEN
This campaign film was created entirely from moments captured around the stills production: the seconds before the pose, movements between frames, changes in light, conversations and gestures that were never meant to become the final image.
Rather than documenting how the campaign was made, the behind-the-scenes material became the campaign itself.
A film built from what happened when no one was performing for it.
Moments framed in time
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