Social Campaign for PUMA featuring Olympian Isa Pacheco

Creative direction and photography for PUMA, featuring Brazilian Olympic athlete Isa Pacheco, developed for digital and social media campaigns.

The goal was to create visually powerful and culturally relevant content — blending athletic strength with emotional authenticity. We worked with natural light, raw textures, and minimal staging to reflect Isa’s real energy and presence. All content was optimized for social ads, with a fast, fluid, and organic aesthetic.

The project gained additional reach and cultural relevance after being featured on Hypebeast, highlighting the intersection of sport, identity and street culture.

Digital photography